https://nguyen-m.com Minh Nguyen Wed, 03 Jun 2026 03:43:01 +0000 https://nguyen-m.com en https://nguyen-m.com/SureFire-SOCOM-4-Launch Wed, 03 Jun 2026 03:43:01 +0000 Minh Nguyen https://nguyen-m.com/SureFire-SOCOM-4-Launch SureFire SOCOM-4 LaunchCompany: SureFire Sr. Designer: Minh Nguyen Copywriter: Scott Rousseau Web Developer: Peter Luong Director of Marketing: Andrew Wright SureFire manufactures high-performance illumination products, accessories, and suppressors for military and law enforcement with a commitment to quality, innovation, performance, and continuous improvement. The SureFire SOCOM-4 series suppressors are the world's finest fighting suppressors, delivering the ideal combination of extreme durability, low-back-pressure performance, and industry-leading flash reduction—wrapped up in a compact package. Deliverables developed in support of this product launch include print, digital, social, and email marketing materials, as well as new packaging and a range of supporting assets for trade shows and events. &nbsp; <img width="3600" height="2402" width_o="3600" height_o="2402" data-src="https://freight.cargo.site/t/original/i/3bb75fc980ba468e930cb35160c4fe099c13e47a6b785908cfad479d6bb0e04f/SF_SOCOM4_Mockup_Print-Ad.jpg" data-mid="249044057" border="0" src="https://freight.cargo.site/w/1000/i/3bb75fc980ba468e930cb35160c4fe099c13e47a6b785908cfad479d6bb0e04f/SF_SOCOM4_Mockup_Print-Ad.jpg" /> <img width="3665" height="2460" width_o="3665" height_o="2460" data-src="https://freight.cargo.site/t/original/i/c0d5dca05dee90b239d89d4879c6bf293fa6d78c7f41a62ea6b8923c877ea72d/SF_SOCOM4_Mockup_Digital_Ads.jpg" data-mid="249044051" border="0" src="https://freight.cargo.site/w/1000/i/c0d5dca05dee90b239d89d4879c6bf293fa6d78c7f41a62ea6b8923c877ea72d/SF_SOCOM4_Mockup_Digital_Ads.jpg" /><img width="3600" height="2160" width_o="3600" height_o="2160" data-src="https://freight.cargo.site/t/original/i/47d12e2bc49221ec18384448d410590a5afa7ba59fd0df671debc231f0c8a4ec/SF_SOCOM4_Mockup_IG-Story.jpg" data-mid="249044053" border="0" src="https://freight.cargo.site/w/1000/i/47d12e2bc49221ec18384448d410590a5afa7ba59fd0df671debc231f0c8a4ec/SF_SOCOM4_Mockup_IG-Story.jpg" /> <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/7fc3dc140825a007686145d05011722bd82f1496948480978c4861898b892751/SF_SOCOM4_Mockup_Email_01.jpg" data-mid="249044052" border="0" src="https://freight.cargo.site/w/1000/i/7fc3dc140825a007686145d05011722bd82f1496948480978c4861898b892751/SF_SOCOM4_Mockup_Email_01.jpg" /> <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8eeb05bf5a30332480485ab868bf6080cf3b0aebff1fc9c494c2bbaec9c63235/SF_SOCOM4_Mockup_Packaging_01.jpg" data-mid="249044055" border="0" src="https://freight.cargo.site/w/1000/i/8eeb05bf5a30332480485ab868bf6080cf3b0aebff1fc9c494c2bbaec9c63235/SF_SOCOM4_Mockup_Packaging_01.jpg" /> <img width="3600" height="2000" width_o="3600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/25636fffbad6082ae2ad24d6e902bfc8c2f736af08b49accb594e3897ce9ea1d/SF_SOCOM4_Mockup_PIS.jpg" data-mid="249044056" border="0" src="https://freight.cargo.site/w/1000/i/25636fffbad6082ae2ad24d6e902bfc8c2f736af08b49accb594e3897ce9ea1d/SF_SOCOM4_Mockup_PIS.jpg" /> <img width="3600" height="2000" width_o="3600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d64efdaa82312796552378cbf231417d2ce13508f638a408ed1fadbb688753da/SF_SOCOM4_Mockup_Show-Assets.jpg" data-mid="249044058" border="0" src="https://freight.cargo.site/w/1000/i/d64efdaa82312796552378cbf231417d2ce13508f638a408ed1fadbb688753da/SF_SOCOM4_Mockup_Show-Assets.jpg" /> <img width="3600" height="2025" width_o="3600" height_o="2025" data-src="https://freight.cargo.site/t/original/i/0222775a78f7bb59ce3909c8449f156f955d3edde81491fde942af67cb48e773/SF_SOCOM4_Mockup_Sticker_01.jpg" data-mid="249044059" border="0" src="https://freight.cargo.site/w/1000/i/0222775a78f7bb59ce3909c8449f156f955d3edde81491fde942af67cb48e773/SF_SOCOM4_Mockup_Sticker_01.jpg" /> <img width="3600" height="2700" width_o="3600" height_o="2700" data-src="https://freight.cargo.site/t/original/i/48d9a1e34152f52fc68e1346dddc665ce85bb6497361a894996431b75bb5c33a/SF_SOCOM4_Mockup_Koozie.jpg" data-mid="249044054" border="0" src="https://freight.cargo.site/w/1000/i/48d9a1e34152f52fc68e1346dddc665ce85bb6497361a894996431b75bb5c33a/SF_SOCOM4_Mockup_Koozie.jpg" /> ︎ IndexNext&nbsp;︎ https://nguyen-m.com/Nike-Golden-Generation Wed, 17 Apr 2024 02:23:47 +0000 Minh Nguyen https://nguyen-m.com/Nike-Golden-Generation Nike / Golden GenerationAgency: Intertrend Sr. Designer: Minh Nguyen ACD: Neal Persaud Producer: Kinny Lee &amp; Sam Lo Photo/Video: Brandon Shigeta &amp;&nbsp;Nathan Garcia Every day we strive to highlight those Asian American individuals and entities who are flourishing in their respective industries and progressing the culture at large. This is particularly true during Asian American Pacific Islander (AAPI) Heritage month where we collaborated with apparel retailer, Darkside Initiative, and design studio, Maekan Studios to launch the Golden Generation. An initiative celebrating those Asian Americans who are pushing the culture forward. Including musician Eileen Sho Ji, actor Daniel Wu and Michelin Star chef, Brandon Jew. Our team curated and hosted an immersive, star-studded dinner experience that helped launch an exclusive pair of Nike shoes inspired by San Francisco’s Chinatown. Collateral developed for the campaign included wild posting posters in downtown San Francisco promoting the Golden Generation, postcards featuring some of the VIP guests, and custom gift bags containing Nike sneakers for each dinner guest. &nbsp; <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b9bc9c3740f336e83ea8b8a20ed22a6520f21183d341c165cdca6ca3d5fcea6e/NIKE_GoldMountain_r8_Mockup_2x2.jpg" data-mid="210236448" border="0" src="https://freight.cargo.site/w/1000/i/b9bc9c3740f336e83ea8b8a20ed22a6520f21183d341c165cdca6ca3d5fcea6e/NIKE_GoldMountain_r8_Mockup_2x2.jpg" /> <img width="3383" height="2255" width_o="3383" height_o="2255" data-src="https://freight.cargo.site/t/original/i/db424ddcc75162eb38bcebb7312f417d6eac3165fe508707deae644c5a39a953/DSCF4976.jpg" data-mid="209275786" border="0" src="https://freight.cargo.site/w/1000/i/db424ddcc75162eb38bcebb7312f417d6eac3165fe508707deae644c5a39a953/DSCF4976.jpg" /> <img width="3360" height="2240" width_o="3360" height_o="2240" data-src="https://freight.cargo.site/t/original/i/942a17d2294fdecba90cecff9a34588f8403100d4f1a6d7f538183219cafc27e/DSCF5002.jpg" data-mid="209275787" border="0" src="https://freight.cargo.site/w/1000/i/942a17d2294fdecba90cecff9a34588f8403100d4f1a6d7f538183219cafc27e/DSCF5002.jpg" /> <img width="3182" height="2121" width_o="3182" height_o="2121" data-src="https://freight.cargo.site/t/original/i/a71e01694729fe11049004ffa36e16acb931d3eefc3633dd92b12ce3ab45feaa/DSCF5008.jpg" data-mid="209275788" border="0" src="https://freight.cargo.site/w/1000/i/a71e01694729fe11049004ffa36e16acb931d3eefc3633dd92b12ce3ab45feaa/DSCF5008.jpg" /> <img width="3437" height="2291" width_o="3437" height_o="2291" data-src="https://freight.cargo.site/t/original/i/b26cdcd251a5d4b3bedce14406ca2ca5fcc36349a36db4f07b0723237128488e/DSCF5048.jpg" data-mid="209275789" border="0" src="https://freight.cargo.site/w/1000/i/b26cdcd251a5d4b3bedce14406ca2ca5fcc36349a36db4f07b0723237128488e/DSCF5048.jpg" /> <img width="3428" height="2285" width_o="3428" height_o="2285" data-src="https://freight.cargo.site/t/original/i/575cb8df42506a8753492e1afba68009c3dd8a94923380907a1e8d52679eaa06/DSCF4951.jpg" data-mid="209332382" border="0" src="https://freight.cargo.site/w/1000/i/575cb8df42506a8753492e1afba68009c3dd8a94923380907a1e8d52679eaa06/DSCF4951.jpg" /> <img width="3400" height="2550" width_o="3400" height_o="2550" data-src="https://freight.cargo.site/t/original/i/679c07abae0171ad3ae64f8ec0a0f40db627bf4b1b9e39a4d3095a7eefe5faea/NIKE_GoldMountain_Postcard_4x6_mockup_02.jpg" data-mid="210201113" border="0" src="https://freight.cargo.site/w/1000/i/679c07abae0171ad3ae64f8ec0a0f40db627bf4b1b9e39a4d3095a7eefe5faea/NIKE_GoldMountain_Postcard_4x6_mockup_02.jpg" /><img width="2550" height="1250" width_o="2550" height_o="1250" data-src="https://freight.cargo.site/t/original/i/114051aa15c18946c4b482e736999b1ef714016b1c6c2d5665bf4ed1d3ac7e05/PT_NIKE_mockup_postings2.jpg" data-mid="210236446" border="0" src="https://freight.cargo.site/w/1000/i/114051aa15c18946c4b482e736999b1ef714016b1c6c2d5665bf4ed1d3ac7e05/PT_NIKE_mockup_postings2.jpg" /> <img width="1116" height="1394" width_o="1116" height_o="1394" data-src="https://freight.cargo.site/t/original/i/44ef3f0c21198da907d54d6ebce374c8e581c7c339ca5c554e1a149ffa06f4fe/GoldMtn-050323-Dinner-14.jpg" data-mid="209275973" border="0" src="https://freight.cargo.site/w/1000/i/44ef3f0c21198da907d54d6ebce374c8e581c7c339ca5c554e1a149ffa06f4fe/GoldMtn-050323-Dinner-14.jpg" /> <img width="1322" height="1652" width_o="1322" height_o="1652" data-src="https://freight.cargo.site/t/original/i/2406bcb3d57380f30cee6d7b0b65569d810a3476a192b390efd55c511dbf3528/GoldMtn-050323-Dinner-1.jpg" data-mid="209275967" border="0" src="https://freight.cargo.site/w/1000/i/2406bcb3d57380f30cee6d7b0b65569d810a3476a192b390efd55c511dbf3528/GoldMtn-050323-Dinner-1.jpg" /> <img width="1253" height="1567" width_o="1253" height_o="1567" data-src="https://freight.cargo.site/t/original/i/3f836a76bd2e5d32178a4fea82c36263cc1a1b0d81587a6a790da89977e09539/GoldMtn-050323-Dinner-3.jpg" data-mid="209275968" border="0" src="https://freight.cargo.site/w/1000/i/3f836a76bd2e5d32178a4fea82c36263cc1a1b0d81587a6a790da89977e09539/GoldMtn-050323-Dinner-3.jpg" /> <img width="1269" height="1586" width_o="1269" height_o="1586" data-src="https://freight.cargo.site/t/original/i/11bd4eae71a8d1cf91f55dbf3a2c200e28ad37840b6264feadee33bf2241581f/GoldMtn-050323-Dinner-5.jpg" data-mid="209275970" border="0" src="https://freight.cargo.site/w/1000/i/11bd4eae71a8d1cf91f55dbf3a2c200e28ad37840b6264feadee33bf2241581f/GoldMtn-050323-Dinner-5.jpg" /> <img width="1253" height="1567" width_o="1253" height_o="1567" data-src="https://freight.cargo.site/t/original/i/2c4e78fc05ac36337d5cdd885538b8b03cfbb273eca55dbc97c6b59a67132bad/IMG_2697.jpg" data-mid="209585247" border="0" src="https://freight.cargo.site/w/1000/i/2c4e78fc05ac36337d5cdd885538b8b03cfbb273eca55dbc97c6b59a67132bad/IMG_2697.jpg" /> <img width="1253" height="1567" width_o="1253" height_o="1567" data-src="https://freight.cargo.site/t/original/i/6f720ab21b316ce6f7d119c7e673908cc47fe697664819b857a00ae80cb5cb60/IMG_2666.jpg" data-mid="209585244" border="0" src="https://freight.cargo.site/w/1000/i/6f720ab21b316ce6f7d119c7e673908cc47fe697664819b857a00ae80cb5cb60/IMG_2666.jpg" /> <img width="1253" height="1567" width_o="1253" height_o="1567" data-src="https://freight.cargo.site/t/original/i/6f03dabf02e9ddd87f459f7df58d883ef95aebd38a9451612ba7b84af4080d47/IMG_2678.jpg" data-mid="209585246" border="0" src="https://freight.cargo.site/w/1000/i/6f03dabf02e9ddd87f459f7df58d883ef95aebd38a9451612ba7b84af4080d47/IMG_2678.jpg" /> <img width="1196" height="1495" width_o="1196" height_o="1495" data-src="https://freight.cargo.site/t/original/i/b0d9e313fa20bfb005291603813b74f60a7a5b32867d1c3de89a2e3039add2bc/GoldMtn-050323-Dinner-9.jpg" data-mid="209275971" border="0" src="https://freight.cargo.site/w/1000/i/b0d9e313fa20bfb005291603813b74f60a7a5b32867d1c3de89a2e3039add2bc/GoldMtn-050323-Dinner-9.jpg" /> <img width="1044" height="1305" width_o="1044" height_o="1305" data-src="https://freight.cargo.site/t/original/i/742dc7d83071c5c3941ae99c81b6758e0b649984d6144c28f4635a0161f6ef83/GoldMtn-050323-Dinner-4.jpg" data-mid="209275969" border="0" src="https://freight.cargo.site/w/1000/i/742dc7d83071c5c3941ae99c81b6758e0b649984d6144c28f4635a0161f6ef83/GoldMtn-050323-Dinner-4.jpg" /> <img width="1111" height="1389" width_o="1111" height_o="1389" data-src="https://freight.cargo.site/t/original/i/3751281d6c338cde81404884eff7515d3341a4b964fc046fd5fd95e967f7b876/GoldMtn-050323-Dinner-12.jpg" data-mid="209275972" border="0" src="https://freight.cargo.site/w/1000/i/3751281d6c338cde81404884eff7515d3341a4b964fc046fd5fd95e967f7b876/GoldMtn-050323-Dinner-12.jpg" /> <img width="1097" height="1372" width_o="1097" height_o="1372" data-src="https://freight.cargo.site/t/original/i/1424769cc5df73fd5cdbb8f3aa6c0179dca7f1a4d82d842bda25a23c3c82a690/GoldMtn-050323-Dinner-27.jpg" data-mid="209332321" border="0" src="https://freight.cargo.site/w/1000/i/1424769cc5df73fd5cdbb8f3aa6c0179dca7f1a4d82d842bda25a23c3c82a690/GoldMtn-050323-Dinner-27.jpg" /> <img width="1187" height="1483" width_o="1187" height_o="1483" data-src="https://freight.cargo.site/t/original/i/6f37af1870050cb3b776509dbbe33b90294fcb6d32dd4bf2dbb213569e42faf2/GoldMtn-050323-Dinner-19.jpg" data-mid="209275974" border="0" src="https://freight.cargo.site/w/1000/i/6f37af1870050cb3b776509dbbe33b90294fcb6d32dd4bf2dbb213569e42faf2/GoldMtn-050323-Dinner-19.jpg" /> <img width="1332" height="1665" width_o="1332" height_o="1665" data-src="https://freight.cargo.site/t/original/i/fab075f3028d3452f971698ddffcf1630f809276a508db9648c3860e892b4ab3/GoldMtn-050323-Dinner-21.jpg" data-mid="209275975" border="0" src="https://freight.cargo.site/w/1000/i/fab075f3028d3452f971698ddffcf1630f809276a508db9648c3860e892b4ab3/GoldMtn-050323-Dinner-21.jpg" /> <img width="1254" height="1568" width_o="1254" height_o="1568" data-src="https://freight.cargo.site/t/original/i/6db083a2c8c587d69c4025affea739f3e038b7941ff1c8b112a839e0cb0911ed/GoldMtn-050323-Dinner-30.jpg" data-mid="209585316" border="0" src="https://freight.cargo.site/w/1000/i/6db083a2c8c587d69c4025affea739f3e038b7941ff1c8b112a839e0cb0911ed/GoldMtn-050323-Dinner-30.jpg" /> <img width="1315" height="1644" width_o="1315" height_o="1644" data-src="https://freight.cargo.site/t/original/i/ce2492b2a12ad06a404fd5ec7dd17584a7b4c4dee6085f8101528c843468ed34/GoldMtn-050323-Dinner-7.jpg" data-mid="209585315" border="0" src="https://freight.cargo.site/w/1000/i/ce2492b2a12ad06a404fd5ec7dd17584a7b4c4dee6085f8101528c843468ed34/GoldMtn-050323-Dinner-7.jpg" /> ︎ IndexNext&nbsp;︎ https://nguyen-m.com/Toyota-Moon-Festival Wed, 17 Apr 2024 01:56:43 +0000 Minh Nguyen https://nguyen-m.com/Toyota-Moon-Festival Toyota / Moon FestivalAgency: Intertrend Sr. Designer: Minh Nguyen ACD: Harim Kim Account Supervisor: Helen Wang Producer: JB Felipe Photo/Video: Larry Chen, Louis Yio, &amp; Tyler Kapper During my time at Intertrend, I spearheaded creative initiatives for Toyota's owned social channels, focusing on showcasing significant cultural holidays for the Asian American community. My role encompassed concept development, client presentations for alignment, coordination with producers on talent and logistics, shot list development, directing shoots to adhere to Toyota's brand guidelines, overseeing post-production, and securing final client approval prior to going live. The Moon Festival is a significant harvest celebration across various Asian cultures, on par with the importance of Lunar New Year.To celebrate the festival and the launch of the first-ever Grand Highlander, we chose a unique approach: crafting lanterns through light painting. Using light photography, we painted the night with vibrant hues, forming spheres and circles to symbolize the moon.In addition to the primary cultural shoot, we often captured evergreen lifestyle assets, particularly for new vehicles or those lacking content in the client's library.&nbsp;For this lifestyle shoot, we did some glamping out in Joshua Tree. &nbsp; <img width="3400" height="2000" width_o="3400" height_o="2000" data-src="https://freight.cargo.site/t/original/i/44a0fca67228fc526d4d7f8d6be2297d68827e0764b5f1c05fef9f20b392d3ad/social_media_tms_larry_moonfestival.jpg" data-mid="209390143" border="0" src="https://freight.cargo.site/w/1000/i/44a0fca67228fc526d4d7f8d6be2297d68827e0764b5f1c05fef9f20b392d3ad/social_media_tms_larry_moonfestival.jpg" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e627d7893493a266fadfcbae29c5abcac265f184422563f83217f270126c1c3f/GRH_MoonFestival2023_Lifestyle_Shot03_2160x2160.jpg" data-mid="209164945" border="0" src="https://freight.cargo.site/w/1000/i/e627d7893493a266fadfcbae29c5abcac265f184422563f83217f270126c1c3f/GRH_MoonFestival2023_Lifestyle_Shot03_2160x2160.jpg" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/958c641fd738b4685a899846d7038211a15afc4c5c20539a76dd9e7705de1084/GRH_MoonFestival2023_Lifestyle_Shot01_2160x2160.jpg" data-mid="209164937" border="0" src="https://freight.cargo.site/w/1000/i/958c641fd738b4685a899846d7038211a15afc4c5c20539a76dd9e7705de1084/GRH_MoonFestival2023_Lifestyle_Shot01_2160x2160.jpg" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ee712cc79c8f9cf16d824463522c0d5fbd2b4f22a062f67834fe15627d3380e5/GRH_MoonFestival2023_Lifestyle_Shot04_2160x2160.jpg" data-mid="209164949" border="0" src="https://freight.cargo.site/w/1000/i/ee712cc79c8f9cf16d824463522c0d5fbd2b4f22a062f67834fe15627d3380e5/GRH_MoonFestival2023_Lifestyle_Shot04_2160x2160.jpg" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2d479bb4b34658352995c78c0b37724c52721c95111ca6c71b755f0e87f123f5/GRH_MoonFestival2023_Lifestyle_Shot02_2160x2160.jpg" data-mid="209164941" border="0" src="https://freight.cargo.site/w/1000/i/2d479bb4b34658352995c78c0b37724c52721c95111ca6c71b755f0e87f123f5/GRH_MoonFestival2023_Lifestyle_Shot02_2160x2160.jpg" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/af8fa0c9613977f99682c5bdf5c9b14151c2805654d848ddc550098ab79939df/GRH_MoonFestival2023_Lifestyle_Shot07_2160x2160.jpg" data-mid="209164966" border="0" src="https://freight.cargo.site/w/1000/i/af8fa0c9613977f99682c5bdf5c9b14151c2805654d848ddc550098ab79939df/GRH_MoonFestival2023_Lifestyle_Shot07_2160x2160.jpg" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/785face7e1f2f2e66a09def3483dbc4d91ec186b474e164c3ee53212aa11e81b/GRH_MoonFestival2023_Lifestyle_Shot05_2160x2160.jpg" data-mid="209164955" border="0" src="https://freight.cargo.site/w/1000/i/785face7e1f2f2e66a09def3483dbc4d91ec186b474e164c3ee53212aa11e81b/GRH_MoonFestival2023_Lifestyle_Shot05_2160x2160.jpg" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/05e611f74fa05c63a94ec49628a252a11a4555a607d3b6b0e3fff59f607d2f1e/GRH_MoonFestival2023_Lifestyle_Shot06_2160x2160.jpg" data-mid="209164962" border="0" src="https://freight.cargo.site/w/1000/i/05e611f74fa05c63a94ec49628a252a11a4555a607d3b6b0e3fff59f607d2f1e/GRH_MoonFestival2023_Lifestyle_Shot06_2160x2160.jpg" /> ︎ IndexNext&nbsp;︎ https://nguyen-m.com/Long-Beach-Walls-Art-Renzei Thu, 18 Apr 2024 21:33:46 +0000 Minh Nguyen https://nguyen-m.com/Long-Beach-Walls-Art-Renzei Long Beach Walls / Art RenzeiAgency: Intertrend Creative Director: Minh Nguyen Designer: Calvin Nakamaru Producer: Sam Lo Photography: Ben Kiyokawa Videography: Peter LongnoLong Beach Walls is a week-long, city-wide event that takes place in the summer throughout Long Beach and is part of the globally recognized Worldwide Walls series of street art events, which since 2010 has brought murals to public spaces in cities like Honolulu, Seoul, Washington DC, Taipei and Tokyo. Its core mission is to bring art and culture to public spaces while beautifying the city of Long Beach and cultivating community pride. The event brings together international and local artists to create murals and other forms of art and music. While the murals are the centerpiece of the Long Beach Walls activities, there’s much more to this street art festival than paint and aerosol cans. The festivities are filled with museum exhibitions, mural tours, artist talks, workshops, block parties, and concerts. For the 2023 festival, I developed the branding and guided its creative direction. Working closely with junior designers and interns, I oversaw the design of all promotional materials, including social media content, posters, a passport guidebook, badges, merchandise, apparel, and signage. &nbsp; <img width="3400" height="2000" width_o="3400" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c6346e07090bca9f978abbd7b6d7c8187b37fda8cc50ac93a5f3d96856fa217b/social_media_lbw_F1.jpg" data-mid="209395413" border="0" src="https://freight.cargo.site/w/1000/i/c6346e07090bca9f978abbd7b6d7c8187b37fda8cc50ac93a5f3d96856fa217b/social_media_lbw_F1.jpg" /> <img width="3400" height="2000" width_o="3400" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1cad46a72519de04e7a6a892a5b2676ee905ddad658f6994ff93ea216cbcd9e4/social_media_lbw_F2.jpg" data-mid="209395414" border="0" src="https://freight.cargo.site/w/1000/i/1cad46a72519de04e7a6a892a5b2676ee905ddad658f6994ff93ea216cbcd9e4/social_media_lbw_F2.jpg" /> <img width="3400" height="2000" width_o="3400" height_o="2000" data-src="https://freight.cargo.site/t/original/i/91947340bd39a44bcd80478b7d95d8b3754bb5c870286a3d797071bd6a1b65f3/social_media_lbw_F3.jpg" data-mid="209395415" border="0" src="https://freight.cargo.site/w/1000/i/91947340bd39a44bcd80478b7d95d8b3754bb5c870286a3d797071bd6a1b65f3/social_media_lbw_F3.jpg" /> <img width="3605" height="2000" width_o="3605" height_o="2000" data-src="https://freight.cargo.site/t/original/i/08aff7851dca50a7cb028f1bae0a897573397f34ae702506c61b6a1387f96a7d/social_media_lbw_artist_1.jpg" data-mid="209395958" border="0" src="https://freight.cargo.site/w/1000/i/08aff7851dca50a7cb028f1bae0a897573397f34ae702506c61b6a1387f96a7d/social_media_lbw_artist_1.jpg" /> <img width="3605" height="2000" width_o="3605" height_o="2000" data-src="https://freight.cargo.site/t/original/i/14d9a05c1c22a481d55cd43485752f1b2a386b9db4306f2eb2ef40d1faef012e/social_media_lbw_artist_2.jpg" data-mid="209395959" border="0" src="https://freight.cargo.site/w/1000/i/14d9a05c1c22a481d55cd43485752f1b2a386b9db4306f2eb2ef40d1faef012e/social_media_lbw_artist_2.jpg" /> <img width="3605" height="2000" width_o="3605" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9d0ca999a128fd3e0c9231bc89cebc05938be8f10a4bc86f5ab7620d43c5aed3/social_media_lbw_artist_3.jpg" data-mid="209395960" border="0" src="https://freight.cargo.site/w/1000/i/9d0ca999a128fd3e0c9231bc89cebc05938be8f10a4bc86f5ab7620d43c5aed3/social_media_lbw_artist_3.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/48c4da87984c086777ca3824da0117121c29498aafd1378ecc64e7cd19ffb66f/LBW_2023_Social_ComingSoon_1080x1080_AE_r2.gif" data-mid="216331337" border="0" src="https://freight.cargo.site/w/600/i/48c4da87984c086777ca3824da0117121c29498aafd1378ecc64e7cd19ffb66f/LBW_2023_Social_ComingSoon_1080x1080_AE_r2.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/8232948177565d01ee104914506a3f53be3a7cafbf42af497a75206eadf7af27/LBW_2023_Social_Lineup_1080x1080_AE_r2.gif" data-mid="216331338" border="0" src="https://freight.cargo.site/w/600/i/8232948177565d01ee104914506a3f53be3a7cafbf42af497a75206eadf7af27/LBW_2023_Social_Lineup_1080x1080_AE_r2.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/8dc3feeb13a902a300cd0b3c8a9c8b86d7d94b37c987629118fef9e98bdb664d/LBW_2023_Social_Volunteers_1080x1080_AE_r2.gif" data-mid="216331339" border="0" src="https://freight.cargo.site/w/600/i/8dc3feeb13a902a300cd0b3c8a9c8b86d7d94b37c987629118fef9e98bdb664d/LBW_2023_Social_Volunteers_1080x1080_AE_r2.gif" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/6e22615dd478bd7e47ffcb1196cd569ca6427fd649afa029421556b7d2848d9a/LBW-AR-2023_Event-Poster_Flyer_11x17_mockup_alt_2.jpg" data-mid="209333554" border="0" src="https://freight.cargo.site/w/1000/i/6e22615dd478bd7e47ffcb1196cd569ca6427fd649afa029421556b7d2848d9a/LBW-AR-2023_Event-Poster_Flyer_11x17_mockup_alt_2.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/44772910e918854f12c9c055bce0a0d0c93adbbbffb8dd6bfee273039bd3e726/lbw_passport_mockup.jpg" data-mid="209393322" border="0" src="https://freight.cargo.site/w/1000/i/44772910e918854f12c9c055bce0a0d0c93adbbbffb8dd6bfee273039bd3e726/lbw_passport_mockup.jpg" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/9a950d61cf753048b48e0276b3657b0d25f0765b0007647686c3007405c6f647/LBW_2023_Merch_BucketHat_02.jpg" data-mid="209395999" border="0" src="https://freight.cargo.site/w/1000/i/9a950d61cf753048b48e0276b3657b0d25f0765b0007647686c3007405c6f647/LBW_2023_Merch_BucketHat_02.jpg" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/50cc26b10e77d2ac6a5276eda317382531bad894a3751b6fdabf02d7134bc7ec/LBW_2023_Merch_PanelHat_03.jpg" data-mid="209396001" border="0" src="https://freight.cargo.site/w/1000/i/50cc26b10e77d2ac6a5276eda317382531bad894a3751b6fdabf02d7134bc7ec/LBW_2023_Merch_PanelHat_03.jpg" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/954d0e0a492c9050c8882bd5331ca002c27036b329a73a9bf3eb3df0f3c3ad4f/LBW_2023_Merch_Shirt_Black_03.jpg" data-mid="209396004" border="0" src="https://freight.cargo.site/w/1000/i/954d0e0a492c9050c8882bd5331ca002c27036b329a73a9bf3eb3df0f3c3ad4f/LBW_2023_Merch_Shirt_Black_03.jpg" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/f9fcc99f72f6181abe26535112d9585dfcf3c2792550fc9ceee76e7500a3515f/LBW_2023_Merch_Shirt_Black_04.jpg" data-mid="209396005" border="0" src="https://freight.cargo.site/w/1000/i/f9fcc99f72f6181abe26535112d9585dfcf3c2792550fc9ceee76e7500a3515f/LBW_2023_Merch_Shirt_Black_04.jpg" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/ddfbfd6dba47fd314327866fa77698aa48cea70ac0443bcedff33f4d27d7150f/LBW_2023_Merch_Shirt_White_03.jpg" data-mid="209396006" border="0" src="https://freight.cargo.site/w/1000/i/ddfbfd6dba47fd314327866fa77698aa48cea70ac0443bcedff33f4d27d7150f/LBW_2023_Merch_Shirt_White_03.jpg" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/14bc3b2c37c6925a1dabf89c7a705865ba0578bd5765d6850e3320ceb5c4d2c7/LBW_2023_Merch_Shirt_White_04.jpg" data-mid="209396007" border="0" src="https://freight.cargo.site/w/1000/i/14bc3b2c37c6925a1dabf89c7a705865ba0578bd5765d6850e3320ceb5c4d2c7/LBW_2023_Merch_Shirt_White_04.jpg" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/c34ace440db2c6f58b9aa87371079f6397c0d75e62fafac2cbce2a3fb7196d3c/LBW_2023_Merch_Shorts_03.jpg" data-mid="209396009" border="0" src="https://freight.cargo.site/w/1000/i/c34ace440db2c6f58b9aa87371079f6397c0d75e62fafac2cbce2a3fb7196d3c/LBW_2023_Merch_Shorts_03.jpg" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/7f32fb019fe9a4fee610284ee7750c032291ff325cb4bab9a15a97870456a377/LBW_2023_Merch_Stickers_04.jpg" data-mid="209396010" border="0" src="https://freight.cargo.site/w/1000/i/7f32fb019fe9a4fee610284ee7750c032291ff325cb4bab9a15a97870456a377/LBW_2023_Merch_Stickers_04.jpg" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/d073f08295d033b415cb78f4d01cdd29949e604cbc8a1513134bba4dc8c9c55a/IMG_4056_2000x2500.jpg" data-mid="209396046" border="0" src="https://freight.cargo.site/w/1000/i/d073f08295d033b415cb78f4d01cdd29949e604cbc8a1513134bba4dc8c9c55a/IMG_4056_2000x2500.jpg" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/b7dae7732a4ebc11fe9ae163ba008e15a4ccd3e5c18b95dbf1c133f01fbc6264/LBW_2023_Merch_Pin_LBW.jpg" data-mid="209396003" border="0" src="https://freight.cargo.site/w/1000/i/b7dae7732a4ebc11fe9ae163ba008e15a4ccd3e5c18b95dbf1c133f01fbc6264/LBW_2023_Merch_Pin_LBW.jpg" /> ︎ IndexNext&nbsp;︎ https://nguyen-m.com/COTERIE-Lookbook Wed, 26 Feb 2020 01:22:08 +0000 Minh Nguyen https://nguyen-m.com/COTERIE-Lookbook COTERIE LookbookCompany: Informa Markets / Fashion Group Designer: Minh Nguyen Design Director: Jason Gramp Lookbook for COTERIE'S SS20 collection. COTERIE is the premier global fashion event that brings together top women's apparel and accessories brands with an international 'Who’s Who' of retailers and key industry executives. It builds exclusive shopping experiences from the ground up so that brands and buyers can create synergies that fuel their businesses - generating revenue and inspiring trends. <img width="2500" height="1563" width_o="2500" height_o="1563" data-src="https://freight.cargo.site/t/original/i/7641e8280dcb35d8a43731515acce91cd96a0b5be43bc94f6b9a244f6de3e988/Coterie_Product-Shot_Digital-Lookbook_Mockup_A.jpg" data-mid="62009921" border="0" src="https://freight.cargo.site/w/1000/i/7641e8280dcb35d8a43731515acce91cd96a0b5be43bc94f6b9a244f6de3e988/Coterie_Product-Shot_Digital-Lookbook_Mockup_A.jpg" /> <img width="1799" height="1200" width_o="1799" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1c0f27d881c60e51a01ec2d6d0a2ce2bb7b783893edd3afba1076687c8fee874/Coterie_Product-Shot_Digital-Lookbook_Mockup_B.jpg" data-mid="62009922" border="0" src="https://freight.cargo.site/w/1000/i/1c0f27d881c60e51a01ec2d6d0a2ce2bb7b783893edd3afba1076687c8fee874/Coterie_Product-Shot_Digital-Lookbook_Mockup_B.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/1d4ac35630372038f932c87fa8efe47160c229ff4fa7b39278c44586e7ab1681/Coterie_Product-Shot_Digital-Lookbook_Mockup_C.jpg" data-mid="62009923" border="0" src="https://freight.cargo.site/w/1000/i/1d4ac35630372038f932c87fa8efe47160c229ff4fa7b39278c44586e7ab1681/Coterie_Product-Shot_Digital-Lookbook_Mockup_C.jpg" /> <img width="1826" height="1217" width_o="1826" height_o="1217" data-src="https://freight.cargo.site/t/original/i/2a1a58df128c592392864814b459d79558586a98a73e55511dd6d162e07e65be/Coterie_Product-Shot_Digital-Lookbook_Mockup_D.jpg" data-mid="62009924" border="0" src="https://freight.cargo.site/w/1000/i/2a1a58df128c592392864814b459d79558586a98a73e55511dd6d162e07e65be/Coterie_Product-Shot_Digital-Lookbook_Mockup_D.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/736ea7c479b898c8a0132d2525b95b2498150fa2c5fff116fb2a41e4d1ccb2a6/Coterie_Product-Shot_Digital-Lookbook_Mockup_E.jpg" data-mid="62009926" border="0" src="https://freight.cargo.site/w/1000/i/736ea7c479b898c8a0132d2525b95b2498150fa2c5fff116fb2a41e4d1ccb2a6/Coterie_Product-Shot_Digital-Lookbook_Mockup_E.jpg" /> <img width="1679" height="1120" width_o="1679" height_o="1120" data-src="https://freight.cargo.site/t/original/i/920919c9c603d5454180da4462603267b0f629318d3dd81ed4483175df0cd54f/Coterie_Product-Shot_Digital-Lookbook_Mockup_F.jpg" data-mid="62009928" border="0" src="https://freight.cargo.site/w/1000/i/920919c9c603d5454180da4462603267b0f629318d3dd81ed4483175df0cd54f/Coterie_Product-Shot_Digital-Lookbook_Mockup_F.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/36a25fc03b9bd2e4d7082e3f1523723aeb23aae9065de99bf5f6333d4b4534be/Coterie_Product-Shot_Digital-Lookbook_Mockup_G.jpg" data-mid="62009929" border="0" src="https://freight.cargo.site/w/1000/i/36a25fc03b9bd2e4d7082e3f1523723aeb23aae9065de99bf5f6333d4b4534be/Coterie_Product-Shot_Digital-Lookbook_Mockup_G.jpg" /> ︎ IndexNext&nbsp;︎ https://nguyen-m.com/Toyota-AAPI-Month Tue, 23 Apr 2024 19:54:50 +0000 Minh Nguyen https://nguyen-m.com/Toyota-AAPI-Month Toyota / AAPI MonthAgency: Intertrend Sr. Designer: Minh Nguyen ACD: Harim Kim Copywriter: Neal Persaud Account Supervisor: Helen Wang Producer: JB Felipe Director: Luke Asper, Larry Chen, &amp; Peter Longno During my time at Intertrend, I spearheaded creative initiatives for Toyota's owned social channels, focusing on showcasing significant cultural holidays for the Asian American community. My role encompassed concept development, client presentations for alignment, coordination with producers on talent and logistics, shot list development, directing shoots to adhere to Toyota's brand guidelines, overseeing post-production, and securing final client approval prior to going live. AAPI Month in May celebrates the significant contributions and influence of Asian Americans, Native Hawaiians, and Pacific Islander Americans to the history, culture, and achievements of the United States. This important holiday also coincided with the launch of the newly-redesigned Tundra. So we pitched the idea of featuring what we called "Independent Do-ers" — Asian Americans who went against the grain and forged their own paths, who are also real Tundra owners. After an exhaustive search, we selected three remarkable candidates, interviewed them, and shared their inspiring stories. The content was rolled out weekly throughout May. <img width="3400" height="2000" width_o="3400" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b6a755a8946b33cd926a35a08646bc88370297d68e2ec966849c46bee51d19ad/social_media_tms_aapi_tundra_1.jpg" data-mid="209594014" border="0" src="https://freight.cargo.site/w/1000/i/b6a755a8946b33cd926a35a08646bc88370297d68e2ec966849c46bee51d19ad/social_media_tms_aapi_tundra_1.jpg" /> <img width="3400" height="2000" width_o="3400" height_o="2000" data-src="https://freight.cargo.site/t/original/i/007f4fa29b9fd3f17c47667b484e39b5fd08601bde13addc5ca000d123196010/social_media_tms_aapi_tundra_2.jpg" data-mid="209594015" border="0" src="https://freight.cargo.site/w/1000/i/007f4fa29b9fd3f17c47667b484e39b5fd08601bde13addc5ca000d123196010/social_media_tms_aapi_tundra_2.jpg" /> <img width="3400" height="2000" width_o="3400" height_o="2000" data-src="https://freight.cargo.site/t/original/i/656f426ecc615e0a4a9bc1e8541a6bad991435723ed8afd6e635b16ab7072d6d/social_media_tms_aapi_tundra_3.jpg" data-mid="209594016" border="0" src="https://freight.cargo.site/w/1000/i/656f426ecc615e0a4a9bc1e8541a6bad991435723ed8afd6e635b16ab7072d6d/social_media_tms_aapi_tundra_3.jpg" /> ︎ IndexNext&nbsp;︎ https://nguyen-m.com/Toyota-Diwali Mon, 22 Apr 2024 19:16:53 +0000 Minh Nguyen https://nguyen-m.com/Toyota-Diwali Toyota / DiwaliAgency: Intertrend Sr. Designer: Minh Nguyen ACD: Harim Kim Account Supervisor: Helen Wang Producer: JB Felipe &amp; Sanetra Nere Longno Director: Peter Longno During my time at Intertrend, I spearheaded creative initiatives for Toyota's owned social channels, focusing on showcasing significant cultural holidays for the Asian American community. My role encompassed concept development, client presentations for alignment, coordination with producers on talent and logistics, shot list development, directing shoots to adhere to Toyota's brand guidelines, overseeing post-production, and securing final client approval prior to going live. Diwali, the Hindu festival of lights, symbolizes the victory of light over darkness. A key tradition involves creating rangoli patterns outside the main entrance of your home. They symbolize happiness and positivity; and help in welcoming the goddess Lakshmi, associated with wealth and good fortune. To electrify our Diwali celebration, we featured Toyota's first-ever full EV, the bZ4X. Collaborating with a rangoli artist, we designed a custom pattern and projected it onto the ground with the vehicle as the focal point, blending tradition with modernity. A behind-the-scenes video was captured to showcase our creative process alongside the photos. In addition to the primary cultural shoot, we often captured evergreen lifestyle assets, particularly for new vehicles or those lacking content in the client's library. In this lifestyle shoot, we followed along as our talent "resets and recharges" after a busy work week, echoing the vehicle's EV capabilities. &nbsp; <img width="3400" height="2000" width_o="3400" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a0788e46c90bcaee7435e450a9ae3b3aa88020148d7c358bca8f3595a70cc9a9/social_media_tms_diwali_bz4x.jpg" data-mid="209507004" border="0" src="https://freight.cargo.site/w/1000/i/a0788e46c90bcaee7435e450a9ae3b3aa88020148d7c358bca8f3595a70cc9a9/social_media_tms_diwali_bz4x.jpg" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/427d3df296aea44ac944d31d8fdedb14cbda7bbf79844e1334be5d9f6ddb05c4/BZ4_Diwali2023_Lifestyle_Shot03_2160x2160.jpg" data-mid="209507111" border="0" src="https://freight.cargo.site/w/1000/i/427d3df296aea44ac944d31d8fdedb14cbda7bbf79844e1334be5d9f6ddb05c4/BZ4_Diwali2023_Lifestyle_Shot03_2160x2160.jpg" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/481708825931436b8ce77087eb8e7bd2041a3dbe784275308636904d14ec75ec/BZ4_Diwali2023_Lifestyle_Shot01_2160x2160.jpg" data-mid="209507108" border="0" src="https://freight.cargo.site/w/1000/i/481708825931436b8ce77087eb8e7bd2041a3dbe784275308636904d14ec75ec/BZ4_Diwali2023_Lifestyle_Shot01_2160x2160.jpg" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/391d72b58be96bfc5fd80674b9066e9e95b876ec591364562b2010664eebe480/BZ4_Diwali2023_Lifestyle_Shot02_2160x2160.jpg" data-mid="209507109" border="0" src="https://freight.cargo.site/w/1000/i/391d72b58be96bfc5fd80674b9066e9e95b876ec591364562b2010664eebe480/BZ4_Diwali2023_Lifestyle_Shot02_2160x2160.jpg" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5f17dddb478cc9814143b2da27ed87a0d9a3d8ac05b64bb80f36fc9de9b127d9/BZ4_Diwali2023_Lifestyle_Shot04_2160x2160.jpg" data-mid="209507112" border="0" src="https://freight.cargo.site/w/1000/i/5f17dddb478cc9814143b2da27ed87a0d9a3d8ac05b64bb80f36fc9de9b127d9/BZ4_Diwali2023_Lifestyle_Shot04_2160x2160.jpg" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2badff007b24215748d4b4f4d5b95c0c445bf6c95f9d5c822862e9a172731d87/BZ4_Diwali2023_Lifestyle_Shot05_2160x2160.jpg" data-mid="209507113" border="0" src="https://freight.cargo.site/w/1000/i/2badff007b24215748d4b4f4d5b95c0c445bf6c95f9d5c822862e9a172731d87/BZ4_Diwali2023_Lifestyle_Shot05_2160x2160.jpg" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c949bc04b62dc40396a3b699ca76c8b50d96bceabe252754bc9e87bcc443767a/BZ4_Diwali2023_Lifestyle_Shot06_2160x2160.jpg" data-mid="209507114" border="0" src="https://freight.cargo.site/w/1000/i/c949bc04b62dc40396a3b699ca76c8b50d96bceabe252754bc9e87bcc443767a/BZ4_Diwali2023_Lifestyle_Shot06_2160x2160.jpg" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f712727000e6b5b75419704a743498abfcb47635cfe6fba0eb61112485e72133/BZ4_Diwali2023_Lifestyle_Shot07_2160x2160.jpg" data-mid="209507115" border="0" src="https://freight.cargo.site/w/1000/i/f712727000e6b5b75419704a743498abfcb47635cfe6fba0eb61112485e72133/BZ4_Diwali2023_Lifestyle_Shot07_2160x2160.jpg" /> ︎ IndexNext&nbsp;︎ https://nguyen-m.com/Intertrend-Agency-Yearbook Mon, 22 Apr 2024 22:42:11 +0000 Minh Nguyen https://nguyen-m.com/Intertrend-Agency-Yearbook Intertrend Agency YearbookAgency: Intertrend Sr. Designer: Minh Nguyen Producer: Sam Lo Project Manager: Helen Wang &amp; Melanie Ho Photography: Calvin Nakamaru &amp; Brandon ShigetaFor our agency's 30th anniversary, I was tasked with designing a commemorative yearbook to honor this significant milestone. While the initial brief called for a "fun and scrapbook" aesthetic, I pushed for a refined, coffee table style photo-book instead. Working on this pivotal piece of our agency's history was a highlight during my time at Intertrend. <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/ad763fe3b04307a539bce972e6756ae3aace9adb0fc41564ccc8bdefbcfe1d28/IT30_yearbook_mockup_01.jpg" data-mid="209518664" border="0" src="https://freight.cargo.site/w/1000/i/ad763fe3b04307a539bce972e6756ae3aace9adb0fc41564ccc8bdefbcfe1d28/IT30_yearbook_mockup_01.jpg" /> <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/030eb1a2257537420c74bcb60805e36defe73481b1a349903767070a3b3b62c3/IT30_yearbook_mockup_04.jpg" data-mid="209518668" border="0" src="https://freight.cargo.site/w/1000/i/030eb1a2257537420c74bcb60805e36defe73481b1a349903767070a3b3b62c3/IT30_yearbook_mockup_04.jpg" /> <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/4bdde7abfe81b58e6bae9a3d7cd4a676384feeec4257896798fa6eb545cdd970/IT30_yearbook_mockup_03.jpg" data-mid="209518666" border="0" src="https://freight.cargo.site/w/1000/i/4bdde7abfe81b58e6bae9a3d7cd4a676384feeec4257896798fa6eb545cdd970/IT30_yearbook_mockup_03.jpg" /> <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/ffaeae17bf13f8309f95e64d91ff6ba7ad60726df75c37fcc24c5d6f780cade9/IT30_yearbook_mockup_05.jpg" data-mid="209518669" border="0" src="https://freight.cargo.site/w/1000/i/ffaeae17bf13f8309f95e64d91ff6ba7ad60726df75c37fcc24c5d6f780cade9/IT30_yearbook_mockup_05.jpg" /> <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/a0adee9cbf6a334755e971e99e05a96a1800ffc6b69600825a64a7621a2637a0/IT30_yearbook_mockup_06.jpg" data-mid="209518671" border="0" src="https://freight.cargo.site/w/1000/i/a0adee9cbf6a334755e971e99e05a96a1800ffc6b69600825a64a7621a2637a0/IT30_yearbook_mockup_06.jpg" /> <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/a1a18b67ff9c74dc3176c3e0906400b3cc9a0319eaa2e54d43a67e9254e9c2c7/IT30_yearbook_mockup_07.jpg" data-mid="209518673" border="0" src="https://freight.cargo.site/w/1000/i/a1a18b67ff9c74dc3176c3e0906400b3cc9a0319eaa2e54d43a67e9254e9c2c7/IT30_yearbook_mockup_07.jpg" /> <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/a5dec047fa2b73a5a05d4c0c21bc40bfd21cac2fcbe6070e30ea84655a276ee2/IT30_yearbook_mockup_08.jpg" data-mid="209518675" border="0" src="https://freight.cargo.site/w/1000/i/a5dec047fa2b73a5a05d4c0c21bc40bfd21cac2fcbe6070e30ea84655a276ee2/IT30_yearbook_mockup_08.jpg" /> <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/694a9e0c72a186f5fefc4458a3a63c2d24864f5c1853a1fffefe240da59df885/IT30_yearbook_mockup_09.jpg" data-mid="209518676" border="0" src="https://freight.cargo.site/w/1000/i/694a9e0c72a186f5fefc4458a3a63c2d24864f5c1853a1fffefe240da59df885/IT30_yearbook_mockup_09.jpg" /> <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/d0cb12a1ce61ba788ec194f1e3a43f3c74f53266827424bb599b6e11bd481c57/IT30_yearbook_mockup_10.jpg" data-mid="209518677" border="0" src="https://freight.cargo.site/w/1000/i/d0cb12a1ce61ba788ec194f1e3a43f3c74f53266827424bb599b6e11bd481c57/IT30_yearbook_mockup_10.jpg" /> <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/48b2b3850d61a6e16202d4b5e9faa9c60260eb76274f586b939390435eb76098/IT30_yearbook_mockup_11.jpg" data-mid="209518678" border="0" src="https://freight.cargo.site/w/1000/i/48b2b3850d61a6e16202d4b5e9faa9c60260eb76274f586b939390435eb76098/IT30_yearbook_mockup_11.jpg" /> <img width="2800" height="1960" width_o="2800" height_o="1960" data-src="https://freight.cargo.site/t/original/i/20f5d01e3f1d8d5ed81e7a4dd6b92dad9d30ca3233816f058e61e289b9d7732c/IT30_yearbook_mockup_12.jpg" data-mid="209518679" border="0" src="https://freight.cargo.site/w/1000/i/20f5d01e3f1d8d5ed81e7a4dd6b92dad9d30ca3233816f058e61e289b9d7732c/IT30_yearbook_mockup_12.jpg" /> ︎ IndexNext&nbsp;︎ https://nguyen-m.com/DESTINATION-Lookbook Wed, 26 Feb 2020 20:22:07 +0000 Minh Nguyen https://nguyen-m.com/DESTINATION-Lookbook DESTINATION LookbookCompany: Informa Markets / Fashion Group Designer: Minh Nguyen Design Director: Jason Gramp Lookbook for DESTINATION Miami's Resort 2020 collection. DESTINATION Miami is an immersive, multi-level showroom-style experience that allows contemporary and designer brands to showcase in a new format during Miami Swim Week. With a focus on new international designers, the show features 50+ hand selected brands who each redefine the essence of global travel lifestyle. The assortment of resortwear, swimwear, and accessories opens the opportunity for premium buyers to shop a curated selection of cross category lifestyle merchandise all in one space and discover new designers from around the world. <img width="2500" height="1563" width_o="2500" height_o="1563" data-src="https://freight.cargo.site/t/original/i/d071d4cf84e3377f98479f0125161966f296e3ef165c70a63a0d5ddf2eeb5c94/DESTINATION_Lookbook_Mockup_01.jpg" data-mid="62072386" border="0" src="https://freight.cargo.site/w/1000/i/d071d4cf84e3377f98479f0125161966f296e3ef165c70a63a0d5ddf2eeb5c94/DESTINATION_Lookbook_Mockup_01.jpg" /> <img width="1905" height="1270" width_o="1905" height_o="1270" data-src="https://freight.cargo.site/t/original/i/a13fe5587159790dd725d8fd7bc2049ee3e664b788504fe88356698a9989093d/DESTINATION_Lookbook_Mockup_02_A.jpg" data-mid="62072387" border="0" src="https://freight.cargo.site/w/1000/i/a13fe5587159790dd725d8fd7bc2049ee3e664b788504fe88356698a9989093d/DESTINATION_Lookbook_Mockup_02_A.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/2cc087c38211dd71c6814de89a76ca78b63ac39aaaf675f69b87501feba94fe5/DESTINATION_Lookbook_Mockup_03_A.jpg" data-mid="62072389" border="0" src="https://freight.cargo.site/w/1000/i/2cc087c38211dd71c6814de89a76ca78b63ac39aaaf675f69b87501feba94fe5/DESTINATION_Lookbook_Mockup_03_A.jpg" /> <img width="1724" height="1150" width_o="1724" height_o="1150" data-src="https://freight.cargo.site/t/original/i/6ded908213e0a0649d48dbd732aee12c6f578856e2c22852186ebe2a28b795e2/DESTINATION_Lookbook_Mockup_04.jpg" data-mid="62072391" border="0" src="https://freight.cargo.site/w/1000/i/6ded908213e0a0649d48dbd732aee12c6f578856e2c22852186ebe2a28b795e2/DESTINATION_Lookbook_Mockup_04.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/874ab316e161ee3e87a9bf8110b92751170afa7deb1bae2cb6dc962fafc3d6b1/DESTINATION_Lookbook_Mockup_03_B.jpg" data-mid="62072390" border="0" src="https://freight.cargo.site/w/1000/i/874ab316e161ee3e87a9bf8110b92751170afa7deb1bae2cb6dc962fafc3d6b1/DESTINATION_Lookbook_Mockup_03_B.jpg" /> <img width="2011" height="1340" width_o="2011" height_o="1340" data-src="https://freight.cargo.site/t/original/i/9c52000c50234a6d2e4cdc10118116edb86dbff0594839a9c3188788b02d88e1/DESTINATION_Lookbook_Mockup_02_B.jpg" data-mid="62072388" border="0" src="https://freight.cargo.site/w/1000/i/9c52000c50234a6d2e4cdc10118116edb86dbff0594839a9c3188788b02d88e1/DESTINATION_Lookbook_Mockup_02_B.jpg" /> ︎ IndexNext&nbsp;︎ https://nguyen-m.com/Informa-Markets Wed, 28 Oct 2020 01:15:46 +0000 Minh Nguyen https://nguyen-m.com/Informa-Markets Informa MarketsCompany: Informa Markets / Fashion Group Designer: Minh Nguyen Design Director: Jason Gramp Informa Markets creates platforms for industries and specialist markets to trade, innovate, and grow. Their portfolio is comprised of more than 450 international B2B events and brands in markets including Healthcare &amp; Pharmaceuticals, Infrastructure, Construction &amp; Real Estate, Fashion &amp; Apparel, Hospitality, Food &amp; Beverage, and Health &amp; Nutrition, among others. As the world's leading exhibitions organizer, they bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive. Below are some event graphics, signage, and digital assets I helped create during my time with the Fashion Group. <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6bcb06ead6b8776472182dc92e1e9601435ed642ebb914a70231a9212db29101/SoleCommerceAwards_by_Hannah_Turner_Harts228of355_2000x1500_web.jpg" data-mid="86901455" border="0" src="https://freight.cargo.site/w/1000/i/6bcb06ead6b8776472182dc92e1e9601435ed642ebb914a70231a9212db29101/SoleCommerceAwards_by_Hannah_Turner_Harts228of355_2000x1500_web.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5946576052096bf9d69707191885f6ee2da8a8178e9076ee711c2b223aeceb28/FC018_NYW_0919_stepandrepeat_120x96_DS_1x_BUILT_AT_10_2000x1500_web.jpg" data-mid="86901454" border="0" src="https://freight.cargo.site/w/1000/i/5946576052096bf9d69707191885f6ee2da8a8178e9076ee711c2b223aeceb28/FC018_NYW_0919_stepandrepeat_120x96_DS_1x_BUILT_AT_10_2000x1500_web.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5bc3faf5a58c10b842b5610a21e797dbbf6b05e594052bc7bca458a84f7aee0b/091519_JBascom_0M2_9662_2000x1500_web.jpg" data-mid="86901453" border="0" src="https://freight.cargo.site/w/1000/i/5bc3faf5a58c10b842b5610a21e797dbbf6b05e594052bc7bca458a84f7aee0b/091519_JBascom_0M2_9662_2000x1500_web.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/79fe6d18fbe3a83d8474d1e04c5344e2d9b43b4809dd2bcf8d59fcd171a67875/020520_JBascom__M2_5968_square.jpg" data-mid="86901491" border="0" src="https://freight.cargo.site/w/1000/i/79fe6d18fbe3a83d8474d1e04c5344e2d9b43b4809dd2bcf8d59fcd171a67875/020520_JBascom__M2_5968_square.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/4870a18c6628c3a5c362e88c399a3e55202cb3f2afe34942961a6b049035cd17/020520_JBascom__M2_5956_square.jpg" data-mid="86901490" border="0" src="https://freight.cargo.site/w/1000/i/4870a18c6628c3a5c362e88c399a3e55202cb3f2afe34942961a6b049035cd17/020520_JBascom__M2_5956_square.jpg" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c801d50313dd2cde8377c9e59d1bf056a8cbf4dc2ac9f9c23015468a9f2c9438/Signage_PROJECT-NY20_Collage_01.jpg" data-mid="86901494" border="0" src="https://freight.cargo.site/w/1000/i/c801d50313dd2cde8377c9e59d1bf056a8cbf4dc2ac9f9c23015468a9f2c9438/Signage_PROJECT-NY20_Collage_01.jpg" /><img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c43c8799b93af2408f0083fe73cc8762202bc62b8aba349a64cc555f78acf540/Signage_PROJECT-NY20_Collage_02.jpg" data-mid="86901495" border="0" src="https://freight.cargo.site/w/1000/i/c43c8799b93af2408f0083fe73cc8762202bc62b8aba349a64cc555f78acf540/Signage_PROJECT-NY20_Collage_02.jpg" /> <img width="3400" height="2000" width_o="3400" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3adfcc061e831b3e15cfa2045111b9bd7c652c09c17313688a14d57706b5319a/social_media_informa_01.jpg" data-mid="86901351" border="0" src="https://freight.cargo.site/w/1000/i/3adfcc061e831b3e15cfa2045111b9bd7c652c09c17313688a14d57706b5319a/social_media_informa_01.jpg" /> <img width="3400" height="2000" width_o="3400" height_o="2000" data-src="https://freight.cargo.site/t/original/i/90b26b0a0689a8aceea90244c3168185ba9ca05323d360b774143985b49ae042/social_media_informa_04.jpg" data-mid="86901354" border="0" src="https://freight.cargo.site/w/1000/i/90b26b0a0689a8aceea90244c3168185ba9ca05323d360b774143985b49ae042/social_media_informa_04.jpg" /> <img width="3400" height="2000" width_o="3400" height_o="2000" data-src="https://freight.cargo.site/t/original/i/87cb8be152d705de9136013df7ca24c62fd1b48a2866a157d2609cb6032eab18/social_media_informa_03.jpg" data-mid="86901353" border="0" src="https://freight.cargo.site/w/1000/i/87cb8be152d705de9136013df7ca24c62fd1b48a2866a157d2609cb6032eab18/social_media_informa_03.jpg" /> <img width="3400" height="2000" width_o="3400" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5413c854d4daad722455715d99d94bfe04293e9603f8faca0cf0aee7a081d939/social_media_informa_02.jpg" data-mid="86901352" border="0" src="https://freight.cargo.site/w/1000/i/5413c854d4daad722455715d99d94bfe04293e9603f8faca0cf0aee7a081d939/social_media_informa_02.jpg" /> <img width="1200" height="600" width_o="1200" height_o="600" data-src="https://freight.cargo.site/t/original/i/10e5f210318724b70bf3940c154a145915a22668e522ea6ee00c0e9af161f3d0/Informa_Album.gif" data-mid="216767215" border="0" src="https://freight.cargo.site/w/1000/i/10e5f210318724b70bf3940c154a145915a22668e522ea6ee00c0e9af161f3d0/Informa_Album.gif" /> <img width="3500" height="3500" width_o="3500" height_o="3500" data-src="https://freight.cargo.site/t/original/i/f3fe329368d54b0b889b854ad0e44376cad5fead3390483bf2268bfa75ed2f5f/LV20_WCW_Wine_Label_02.jpg" data-mid="86901355" border="0" src="https://freight.cargo.site/w/1000/i/f3fe329368d54b0b889b854ad0e44376cad5fead3390483bf2268bfa75ed2f5f/LV20_WCW_Wine_Label_02.jpg" /> <img width="2150" height="2150" width_o="2150" height_o="2150" data-src="https://freight.cargo.site/t/original/i/713f7ed7e0dab251bc97acfa9e01ece570b5c25a71db11df7f52a18594b6efe1/LV20_WCW_Wine_Label_01.jpg" data-mid="86901356" border="0" src="https://freight.cargo.site/w/1000/i/713f7ed7e0dab251bc97acfa9e01ece570b5c25a71db11df7f52a18594b6efe1/LV20_WCW_Wine_Label_01.jpg" /> ︎ IndexNext&nbsp;︎