APEX Brand Guidelines
Client: APEX by Sunglass Hut
Agency: Jovenville
Creative Director: Joven Orozco
Designer: Minh Nguyen
APEX by Sunglass Hut offers a premier selection of the best sport, active and fashion sunglasses for men. With trusted sunglass brand names and cutting-edge in-store technology, APEX offers a fresh approach to the sunglass shopping experience by helping the customer select the right sunglasses for their sport or active lifestyle.
A brand guideline was developed to maintain the brand's look and feel across various applications. Every aspect of the brand and its proper usage was clearly defined including color palette, typography, appropriate use of the logo, photography, and in-store displays. The comprehensive guideline also delves into the brand's journey, promise, values, and message.
A brand guideline was developed to maintain the brand's look and feel across various applications. Every aspect of the brand and its proper usage was clearly defined including color palette, typography, appropriate use of the logo, photography, and in-store displays. The comprehensive guideline also delves into the brand's journey, promise, values, and message.
